What is the PGA Show?
January 20-23 2026 Orange County Convention Center | Orlando, FL
The PGA Show is the major annual trade event for the global golf industry — a gathering of golf-equipment manufacturers, course operators, retailers, golf-business professionals, media and enthusiasts. It brings together the latest developments across equipment, apparel, technology, club operations and more.
Held in Orlando, the show typically takes place at the Orange County Convention Center (OCCC). The event includes a large exhibition floor with hundreds of brands, live demonstrations, product launches, demos, networking opportunities and educational sessions aimed at golf-industry stakeholders.
The 2026 Edition — What to expect
While full exhibitor and agenda details for 2026 will be published closer to the event, past editions provide a clear idea of what the 2026 show will include:
- Extensive Exhibition Hall: A large trade-show floor featuring manufacturers and vendors across equipment, apparel, course-management tools, technology, golf-travel and leisure services.
- Demo Zones and Outdoor Testing: Areas, often including ranges or dedicated demo zones, where attendees can test new equipment and products firsthand.
- Educational and Industry Sessions: Seminars, talks and workshops covering trends in golf business, club operations, technology, sustainability, marketing and more.
- Global Networking Hub: Strong international attendance, including club owners, pro-shops, course managers, retailers, suppliers and media.
- Launchpad for Innovation: Many brands choose the PGA Show to unveil new technologies, equipment and services, making it the first place where new trends become visible.
Why the PGA show matters
- Snapshot of the Industry’s Direction: The event reflects global trends, including equipment design, tech adoption, fitness integrations and customer-experience strategies.
- Brings Together Diverse Golf Stakeholders: Manufacturers, retailers, course operators and service providers collaborate and exchange ideas.
- Access to the Global Market: The show acts as a key marketplace for sourcing products, scouting innovation and developing distribution relationships.
- Education and Thought Leadership: Sessions and panels provide insight into best practices, sustainability issues, demographic changes and technological advancements.
- Platform for New Launches and Trends: The show has long been the launch point for new clubs, gear innovations and industry developments.
What the show offers to attendees
- Hands-on Testing: Attendees can test new clubs, gear and technology in dedicated demo areas.
- Product and Service Discovery: A wide range of offerings are showcased, from course-management software to apparel and accessories.
- Networking and Business Development: The event is ideal for building relationships with suppliers, buyers, distributors and operators.
- Education and Trend Awareness: Workshops and talks help attendees stay informed about business strategy, sustainability, technology and market shifts.
- Global Perspective: The show provides a useful view of developments across international golf markets.
Summary
The PGA Show remains the premier meeting point for professionals working within golf. Whether involved in equipment manufacturing, club management, retail, supply-chain operations or innovation, the show offers unmatched opportunities to see emerging trends, meet industry leaders and explore new ideas shaping the future of the sport.
For more information and the latest news about the PGA Show, follow this link.
