The golf industry is changing, and understanding player behaviour is key for any club that wants to grow and thrive. Data shows how golfers make decisions, what they value most, and where clubs can improve their offerings. Here are four standout statistics every golf club should know — and what you can do about them.
More than 50% of golfers check reviews before booking a tee time.
In today’s digital-first world, online reviews carry as much weight as personal recommendations. Over half of golfers now look at Google, TripAdvisor, or social media feedback before deciding where to play.
Takeaway for clubs:
• Encourage members and visitors to leave positive reviews after a good experience.
• Respond professionally to any negative feedback to show you value customer service.
• Feature testimonials and star ratings on your website and booking pages.
Three quarters of golfers spend money at the golf course outside of their round.
Whether it’s hiring a buggy, buying lunch, or browsing the pro shop, 75% of golfers spend extra during their visit. That’s a major revenue stream beyond green fees.
Takeaway for clubs:
• Offer attractive food and beverage options that encourage golfers to stay longer.
• Create bundle deals — for example, “round + buggy + breakfast.”
• Make your pro shop welcoming, with products that appeal to both members and casual visitors.
More than 75% of golfers plan to play five or more rounds a year — but only 36% actually do.
The intent is there, but life often gets in the way. Work, family, and other commitments mean many golfers play less than they’d like.
Takeaway for clubs:
• Introduce flexible membership models or loyalty schemes that reward repeat play.
• Offer twilight rates or shorter formats (such as 9-hole deals) for time-pressed players.
• Use targeted email and social media reminders to keep your course top of mind.
Cost of golf remains the biggest barrier to entry.
Despite golf’s growing popularity, price continues to be the number one obstacle for new and casual players.
Takeaway for clubs:
• Provide introductory offers or discounted beginner packages.
• Create family deals to make golf more affordable for parents with children.
• Communicate value clearly — highlight what’s included in the price and why your course is worth it.
The bottom line.
These four statistics highlight a clear truth: success in the golf industry isn’t just about the quality of your fairways, it’s about understanding the modern golfer. From building a strong online presence to maximising off-course spend and making golf more accessible, there are clear opportunities for clubs that act on these insights.
At Golf Car UK, we’re passionate about supporting clubs in delivering great experiences both on and off the course. By paying attention to golfer behaviour and adapting accordingly, your club can stand out, grow revenue, and attract more players year after year.
